Ten years after its founding, Agrion is one of the most recognized brands in agriculture - 75 percent of all landowners know us and over 70 percent of tenants are or would become our partners. This is what the company's CEO Anatoly Georgiev says in an interview with the newspaper Capital.
The best thing that has happened over these years is that we have not stopped changing, according to the environment and the requirements of our customers.
From the very beginning of its activity, Agrion started to impose new rules in the sector - we brought agricultural land transactions to light, and we built a national chain of offices in all regional cities. We introduced an individual land pricing mechanism that enabled fair and equitable valuation. We are helping to develop Bulgarian agriculture, adds Anatoly Georgiev.
In his words, the company is entering a new stage - it became the first to digitize the processes fully and now almost all land transactions can be made through the website - renting, buying, or selling. Agrion communicates with farmers in real time via chats, Viber, and hotline. Procedures have been simplified to the point where the farmer or land seller hardly has to get up from his chair to transact.
More innovations in this direction are in the pipeline to facilitate both the customers and the company's processes, adds the CEO
You can read the whole interview here
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