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Nikolay Minev, CEO of Agrion: “Trust in agribusiness is built through consistency and transparency.”
11/11/25

Nikolay Minev, CEO of Agrion: “Trust in agribusiness is built through consistency and transparency.”

In the special edition “The Successful Ones 2025” by 24 Chasa and BG Farmer, Agrion’s CEO Nikolay Minev reveals how the company has established itself as the leader on Bulgaria’s agricultural land market.

“Trust isn’t achieved with words, but with actions — day after day, deal after deal,” says Minev. “From the very beginning, we placed the client at the center of our business model and built a process where everything is clear, predictable, and transparent.”

  • Tailored solutions for landowners – free land valuation, legal verification, and the option to start a deal online via www.agrion.bg.
  • Dual pricing in BGN and EUR at the fixed exchange rate – ensuring full transparency in the transition to the euro.
  • Digitalization and sustainability – over 80% of the company’s processes are now automated, while its own agricultural production base in Dolna Mitropolia serves as a model for modern and responsible farming.

“Our mission is to make the agricultural land market safer and more predictable — and to ensure that the land remains in good hands,” concludes Minev.

You can read the full interview in The Successful Ones 2025” by 24 Chasa and BG Farmer.

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