In the December issue of Ikonomika magazine, Agrion CEO Nikolay Minev shares his vision for the future of Bulgarian agriculture.
Climate change, fragmented ownership, and the lack of an effective water management system are the key challenges facing the sector. "Irrigation is not an expense, but an investment that pays off. Without water, even the most fertile land loses its value," Minev comments.
The agricultural land market is entering a new stage of maturity. "Land is no longer just an investment for subsidies, but an asset whose value is determined by yields and management," he explains. "Today, investors are looking not at acreage, but at efficiency."
Transparency through digitalization is the path to trust. "When everyone has access to information, the market becomes fair and trust returns," says the CEO of Agrion.
"Bulgarian agriculture needs a vision, not campaigns. Water, land consolidation, and trust are the three conditions for success. If we build a stable foundation today, the land will repay us tomorrow—because it has a memory."
Read the full interview in the December issue of Ikonomika magazine or here: https://bit.ly/4j7fteP